Channel strips may be small, but custom strips pack a branding punch. In their slim channels on retail shelves, they grab the eyes
of customers. Use them to announce new products or to prompt impulse buys with call-to-action promotional deals. Our full-color shelf strips are
printed on one side on heavy-duty card stock so they won’t tear in shelf channels. Use our templates to create 4 x 1.25 inch, 6 x 1.25
inch, 9.25 x 1.25 inch, 11 x 1.25, 15 x 1.25, or 24 x 1.25 inch channel strips.
Channel strips merchandising displays unobtrusively show brand names, product unit prices and other information for
shoppers. The channel, or open-ended groove, holds the strip of information that slides inside.
Some Common Questions:
What is a channel strip?
A channel strip is a small and simple form of signage that is placed into the channel on the front of a shelf. They are a great way
to highlight a product on the shelf above them or introduce a new brand or promotion. Fitting a traditional 1.25-inch height channel,
they can span a variety of shelf widths depending on space available, whether on an aisle shelf, cooler shelf or freezer shelf.
How do you use an channel strip?
Channel strips are quick and easy to install, requiring no special tools or hardware for installation into a traditional shelf channel.
In the absence of an existing channel, a simple clip-on or adhesive pricing channel can be used to display a channel strip.
- Make sure the channel below the intended product has space available and no existing information will be covered.
- If placing behind the plastic, remove plastic where channel strip will be installed. This is optional, as they typically can be placed
in front just as easily.
- Insert channel strip into channel with design centered under products. Replace plastic strip if applicable.
What material is used to make a channel strip?
Most commonly, channel strips are made of 100# gloss cover, which is suitable in most applications as they are typically well protected
in a channel. For damp setting such as a cooler or freezer, or long-term usage, 10pt synthetic is a durable and long-lasting solution.
What makes a good channel strip?
Channel strips pack a lot of punch in a small space. Because they only measure the 1.25-inch height of a channel, keep messaging short
and clear. Clear images including logo, item advertised and any special pricing is the most typical and effective use in a channel
strip. Make sure colors are easy to read, fonts are clear, and that they can be viewed from afar.
- Eye-catching Designs: Consider a graphic that will stand out from the shelf around it, drawing attention to the featured product.
- Proper Placement: Make sure that the channel strip is viewable from where it will be placed, adding larger text that can be read from
a distance especially for high or low shelves.
- Offer Valuable Information: Be smart about the info placed on a channel strip to make sure it is effective and gives consumers a reason
to consider a product.
- Less Is More: Especially in the case of channel strips, a clear, concise, and easy to read message is the best way to utilize such
a small space.
Where do you use an channel strip?
Channel strips are a simple and cost-effective solution for any retail setting with products displayed on a shelf. They can be used
for pricing, as a planogram aid to determine product location, specials and more. They are often seen in supermarkets, convenience
stores, liquor stores and cafeterias, either on product shelves or in the fridge or freezer. They are also an effective organization
tool in warehouse or storage settings for shelf labeling.
